Filming behind teachers was a simple technique to show AQA as the supportive backup

AQA wanted to move away from just being considered the exam moderators. With lots of new teaching resources they wanted to be seen as an organisation that supports teachers all year round.

This was a very simple but effective idea. The challenging bit was filming in a busy school with real teachers and students.

This campaign appeared on the AQA website, and in and around schools:

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