Mini National Name Your Car Day: A proactive idea that was bought and loved by clients, customers and Minis.

What do you get if you bring together National Name Your Car Day and the fact that most Mini owners name their car? A great social and CRM idea that went crazy to the point we had to stop the activity because too many people applied.

This was a example of how I grew business with a proactive idea and that provided MINI with deeper knowledge of their customer base.